Perfect Corp. Wants To Help Jewelry Brands Reduce Returns, Launches Tool for Finger and Wrist Measurements — Retail Bum

Perfect Corp. has developed a new virtual hand-sizing technology to help jewelry brands reduce their volume of returns.

The new tools allow users to visualize accessories such as rings, bracelets and watches, enabling them to find the most suitable products without having to go through the hassle of ordering and returning products.

“We are excited to debut the latest technology in hand sizing for fingers and wrists as a way to further enhance the consumer shopping experience for jewelry purchase journey,” said Perfect Corp. CEO and founder Alice Chang in a statement. “By empowering consumers with a fast and convenient tool to find their finger and wrist size, we are able to help them make more confident purchase decisions, building on a more satisfying customer experience.”

The company’s rollout of new tools comes at a time when various brands are hopping on the virtual try-on trend. For instance, in 2020, the jewelry brand Kendra Scott introduced a virtual try-on tool that enables customers to try jewelry using the Safari web browser on their iPhones.

And last year, Sally Hansen utilized Perfect Corp.’s technology to allow shoppers to try different nail polish colors…