Perfect Corp. Collaborates With Dufry for Global AR Makeup Virtual Try-On Experience at Airports — Retail Bum

Perfect Corp. has formed a strategic alliance with Dufry, a global travel retailer, to introduce virtual makeup try-on experiences for 15 brands.

These immersive try-on experiences are available both in-store and online, providing customers with an innovative way to explore and experiment with makeup products.

Passengers traveling through London Heathrow, London Stansted, Manchester, and Barcelona airports can now enjoy testing augmented reality (AR) makeup products from popular brands, including Benefit, Kylie Cosmetics, Guerlain, Huda Beauty, and more.

The duo aims to extend the availability of these virtual try-on shopping experiences to additional airports in the near future, offering an enhanced beauty exploration for travelers worldwide.

Here is how it works:

With a vast network of over 500 global brands, Perfect Corp. facilitates the seamless deployment of virtual product SKUs across various points of sale.

Retailers can select the brands they wish to collaborate with, and upon receiving brand approval, they can effortlessly integrate the AI and AR-powered shopping experience. Once retailers establish partnerships with brands…