Peet’s Coffee Heads to the Middle East — Retail Bum

Craft coffee company, Peet’s Coffee, has expanded its presence to the Middle East with the opening of a flagship coffee bar in Dubai, UAE.

“The international coffee market is strong and growing as a new generation of coffee drinkers demands superior beans, technique and ingredients,” said Eric Lauterbach, president of Peet’s Coffee. “This trusted, strategic partnership with Americana will bring better coffee to the fast-growing GCC (Gulf Cooperation Council) region.”

The flagship store is located on Fashion Avenue at The Dubai Mall, one of UAE’s premier shopping destinations for locals and visitors and is noted as one of the most visited malls in the world. Furthermore, the new location has been opened in collaboration with food and beverage platform Americana Restaurants, one of the largest multi-brand restaurant operators in the Middle East & North Africa (“MENA”) region.

“We are delighted to launch Peet’s in the GCC where the love of coffee is shared by millions of consumers,” said Amarpal Sandhu, CEO of Americana Restaurants.

“Peet’s devotion to the art and science of brewing the most flavorful cup of coffee is exceptional, and we are excited to expand the brand to new GCC markets this year.”

Since being founded in 1966, Peet’s Coffee has grown its footprint to more than 370 coffee bars across the U.S. and China.

Photo credit: Peet’s Coffee

Originally published at https://retailbum.com on January 18, 2023.