PacSun Appoints Brie Olson as Sole Chief Executive — Retail Bum

PacSun’s co-chief executive Brie Olson will be going at it alone starting June 15, 2023, with Mike Relich planning to retire from the role.

Olson, who has been with PacSun since 2006 and last served as the president and board member of the company, was hired in the top role in January 2023 after Alfred Chang stepped down as the co-chief executive officer.

Since Olson’s promotion to the co-CEO role in January 2023, she has focused on Pacsun’s brand strategy, including spearheading the company’s latest collaboration with Formula 1 at the Miami Grand Prix, launching PS Reserve and opening new stores. She has also introduced PacSun’s first gender-neutral collection, Colour Theory, and led the brand’s entry into the kids’ category.

“I am excited to continue this adventure as the CEO of PacSun, which is a cultural force on the forefront of fashion, music and sports,” Olson said. “It is a privilege to work beside our talented team to bring the best brands, curated products and most innovative collaborations to our community of passionate young people around the world.”

Relich is expected to continue serving on PacSun’s board in the newly created role of vice chairman.

“I am very proud to have helped position Pacsun as an industry leader and I look forward to continuing to work with the Pacsun team and Golden Gate Capital as vice chairman of the board,” Relich said. “Brie is an exceptional leader and I am excited to watch the company continue to flourish with her at the helm.”

Originally published at https://retailbum.com on May 22, 2023.