Pacsun Announces Executive Shakeup — Retail Bum

Pacsun is shaking up its executive ranks. The company’s current president and board member, Brie Olson, will now take on the role of co-chief executive officer alongside Mike Relich.

In addition, after spending 17 years with the company, Alfred Chang will step down as co-chief executive officer to join Pacsun brand partner Fear of God as its chief executive.

Olson brings over two decades of experience in the retail industry, with 17 of those years with Pacsun. Since May 2021, Olson has been serving as president and member of the Pacsun board of directors. She is recognized for her efforts in overseeing the design and execution of multiple Pacsun partnerships, which include The Metropolitan Museum of Art, Formula 1, Emma Chamberlain, and Storm Reid. Olson also introduced Pacsun’s first gender-neutral collection, Colour Theory, and spearheaded Pacsun’s entry into the Kids’ category with Pacsun Kids.

“Pacsun aims to position our brand right alongside our customers — the cultural pioneers of the future. This means we live at the intersection of all things culture: art, fashion, music and sports. Culture is dynamic, and so Pacsun must be as well — and that is what I love most about being part of this organization,” said Olson.

“Every day, I get to work with the most talented team in the…