Packaging’s Silent Influence: How Product Presentation Shapes Prestige and Usage Patterns — Retail Bum

In consumer goods, product packaging goes beyond mere protection and containment. It is a strategic tool that wields the power to shape perceptions, influence behaviors, and even evoke emotions. From the first glance on a store shelf to the tactile experience upon opening the package at home, every aspect of packaging contributes to the product’s allure and perceived value.

This phenomenon becomes even more evident when we look at the examples of Icy Hot and Tiger Balm, two pain relief products that Ashwinn Krishnaswamy from Forge.coop recently featured in a TikTok video. In this context, both products provide valuable information about how packaging can impact the perceived prestige of a product and influence its usage patterns.

Packaging as a Symbol of Prestige

Tiger Balm, with its iconic small glass bottle and distinctive design, exudes an air of tradition and luxury. The packaging’s vintage aesthetic hints at a history steeped in time-honored remedies, fostering an aura of authenticity and prestige.

The tactile experience of handling the glass bottle adds a layer of sensory delight that elevates the perception of the product. Such packaging cues resonate with consumers…