P&G Beauty Acquires Mielle Organics — Retail Bum

P&G Beauty is looking to acquire textured hair care brand Mielle Organics, just a week after the brand went viral on TikTok.

The deal, which is subject to regulatory approval, will allow Mielle Organics to expand its reach and serve more people with textured locks.

Recently, Mielle Organics went viral on TikTok when more and more influencers began recommending its Rosemary Mint Scalp & Hair Strengthening Oil for hair growth. Soon after, the drama started to stir when influencers with nontextured hair, such as Alix Earle, began recommending the product.

The increased demand seemingly caught the eyes of P&G Beauty, which decided to add the brand to its roster.

“Today is a remarkable moment for our brand and for the climb of Black entrepreneurs everywhere as we collectively continue to break barriers and accelerate the opportunities for growth,” said Monique Rodriguez, co-founder and CEO of Mielle Organics.

“I am thrilled that we will make an even greater impact in how we give back to the community.”

Mielle Organics was founded by wife-and-husband duo Monique and Melvin Rodriguez in 2014 and has since worked its way to becoming a leading brand for consumers with textured hair by offering innovative, technology-driven products that are…