Online Black Friday Sales Reach a Record $9.8B — Retail Bum

U.S. consumers spent a record $9.8 billion online on Black Friday, up 7.5% from a year ago, with more price-conscious consumers shopping online for price comparison and to score the best deals, Adobe Analytics’ latest data shows.

This year’s Black Friday shopping craze reflects consumers’ appetite to spend more than last year when high inflation significantly…