On-Demand Delivery Platform Gopuff Launches Private Label

Retail Bum
2 min readJan 19, 2022


On-demand delivery platform, Gopuff, has announced the launch of Basically, its first curated product line, which aims to offer high-quality snacks, water and home essentials at discount prices.

“After over 8 years of delivering instant needs, we truly understand what our loyal customers look for in everyday essentials — insights that have enabled us to create product lines designed specifically for them,” said Daniel Folkman, Senior Vice President of Business at Gopuff on the company’s launch of its first private label.

Basically bottled water is the company’s first product being launched, followed by other Basically-branded essentials, including cleaning products, batteries, paper products, cutlery and food storage. The brand is also expected to launch an array of snacks over the next coming weeks, including pretzels, nuts, trail mix, popcorn and snack mix.

In the months ahead, Gopuff plans to launch other Basically products and introduce additional private-label brands later this year.

“Gopuff has always been about fulfilling the evolving needs of the modern consumer, instantly and seamlessly. Basically, is a byproduct of that, and another example of how we are uniquely positioned to show up for our customers,” continued Folkman.

The announcement follows the company’s launch of Gopuff Kitchen, which delivers freshly prepared food and beverages at more than 70 locations.

Originally published at https://retailbum.com on January 19, 2022.