Off-White Appoints Isamaya Ffrench as Its Beauty Curator — Retail Bum

Off-White has hired British makeup artist Isamaya Ffrench as its beauty curator as the brand looks to build up its beauty division it launched last year.

Ffrench will closely with Ibrahim Kamara, who took over the role from Off-White’s late founder Virgil Abloh in 2022. In her role, she will be tasked with raising brand awareness and helping grow Off-White’s beauty business.

She will help “[push] the brand into new beauty territory with high quality, luxurious products and boundary-breaking, elevated packaging, designed for everybody,” Off-White said. “Defying the standards of beauty at the start of her career, Isamaya has become famous for utilizing unusual materials and techniques in her work as creative makeup artist and, in doing so, she caught the eye of some of the world’s leading magazines, designers and celebrities.”

Ffrench began her career as a makeup artist in 2010, working for London’s Theo Adam’s Company, an artists’ collective known to produce events for brands such as Louis Vuitton. More recently, in 2017, she launched the Dazed Beauty website, which enables artists from across the globe to share their work online. Ffrench has also worked as a consultant for brands such as Christian Louboutin, Tom Ford, and Yves Saint Laurent and has worked with various celebrities such as Bella Hadid, Madonna, Rihanna, and Kendall Jenner.

“I’m delighted that Isamaya is joining the Off-White collective. Her fine taste, unconventional vision and extensive experience will help us write a new chapter for the label, since beauty is a crucial project within our journey,” said Andrea Grilli, CEO of Off-White.

Photo credit: Off-White

Originally published at https://retailbum.com on February 13, 2023.