Nobody’s Child Introduces Digital Product Passports for Transparent Womenswear Choices — Retail Bum

Women’s fashion brand Nobody’s Child is embracing transparency by introducing digital product passports, enabling customers to make more conscientious and well-informed decisions.

The technology developed by Fabacus has already been used to launch the Nobody’s Child x Happy Place Collection featuring Fearne Cotton. Each item within the collection includes an exclusive QR code on the care label, allowing customers to scan it with their smartphones and access a comprehensive account of the product’s creation process.

The collection is accessible both online at nobodyschild.com, Nobody’s Child stores, and through strategic retail partners such as M&S, who also provided additional funding to the women’s fashion brand earlier this summer.

The digital product passports, which have been developed by considering forthcoming EU product transparency regulations, employ Xelacore’s technology to capture and organize crucial product details.

Nobody’s Child intends to implement these digital product passports on all their clothing items by the conclusion of 2024.

“I’m delighted to announce that Nobody’s Child has launched digital product passports. Working with Fabacus and Coinbase is a…