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Neiman Marcus Launches Exclusive Ready-to-Wear Ferragamo Collection — Retail Bum
Neiman Marcus is offering exclusive access to Salvatore Ferragamo’s latest women’s ready-to-wear collection, designed by the brand’s new Creative Director, Maximilian Davis.
The collection is available at seven store locations across the country. It is being displayed as part of shoppable pop-up installations that showcase items in vitrines, which are filled with sand dyed in Ferragamo red.
“Our customers come to us for extraordinary experiences, and we are excited to partner with Ferragamo on this unique expression of their brand that comes to life through activations and exclusive product offerings as part of our strategy,” said Lana Todorovich, chief merchandising officer, Neiman Marcus.
“As a global leader in the luxury industry, Ferragamo is one of our longstanding brand partners and it’s exciting to see Maximilan’s new creative direction for the house. We believe our customers will be instantly drawn to this playful and elegant collection across multiple categories, including the launch of women’s ready-to-wear.”
The partnership between Ferragamo and Neiman Marcus dates back over 50 years. The latest effort between the two companies will also see Neiman Marcus offer six exclusive men’s and women’s looks from the Spring/Summer 23 collection and a selection of wholesale handbags.
The collection is now available in select Neiman Marcus stores nationwide and on the company’s website.
Photo credit: Neiman Marcus
Originally published at https://retailbum.com on March 14, 2023.