Mielle Teams Up with Amazon Original Series Harlem — Retail Bum

Mielle, the fastest growing Black-founded, and women-led beauty brand, has teamed up with the Amazon Original series Harlem on Prime Video to celebrate the premiere of its latest season.

The Harlem is a romantic comedy series that celebrates the love and friendship between its four leading women as they navigate the realities of their early 30s, manage their careers, discover new romances, and navigate the city in all its joy and adversity.

As part of the team-up, Mielle is offering curated haircare bundles inspired by Harlem’s main characters Camille, Tye, Quinn, and Angie. Interested customers can take a Harlem-inspired hair quiz to find the best bundle to meet their hair goals and receive up to 40% off.

The collaboration follows P&G Beauty’s acquisition of Mielle Organics just a week after the brand went viral with TikTok influencers recommending its Rosemary Mint Scalp & Hair Strengthening Oil for hair growth. Soon after, however, drama started circulating when influencers with nontextured hair, such as Alix Earle, began recommending the product.

The increased demand seemingly caught the eyes of P&G Beauty, which decided to add the brand to its roster.

Mielle Organics was founded by wife-and-husband duo Monique and Melvin Rodriguez in 2014. It has since worked its way to becoming a leading brand for consumers with textured hair by offering innovative, technology-driven products made using natural ingredients as well as inspirational and educational content.

Photo credit: Mielle

Originally published at https://retailbum.com on February 6, 2023.