Meta Takes Cue from Twitter, Announces Subscription for Verified Accounts — Retail Bum

Meta will soon be rolling out a new paid subscription offering for Facebook and Instagram users that would enable them to get verified accounts.

The service will cost users $11.99 per month if they choose to subscribe through a web browser or $14.99 on Meta’s iOS app, accounting for Apple’s 30% commission on App Store sales.

The “Meta Verified” service, which will add a blue verification checkmark on profiles, is aimed at “increasing authenticity and security across our services,” said CEO Mark Zuckerberg. It will also extend “extra impersonation protection,” providing access to a live support agent for account-related issues and increasing overall reach and visibility.

To subscribe to the service, users must submit a government-issued photo ID that matches their profile. They must also be at least 18 years old and have a previous posting history on their account.

The service’s launch comes at a time when social media giants are struggling with ad revenue loss following Apple’s privacy changes. It also follows a similar move by Twitter, which under CEO Elon Musk’s directive, has begun offering an $8 subscription offering for access to the once-highly desired blue checkmark.