Meta Pauses Bonus Payouts for Instagram Reels Creators — Retail Bum

Retail Bum
2 min readMar 10, 2023

Meta is phasing out its Reels Play bonus program, one of the key initiatives that helped the company drive content creation on its Facebook and Instagram app.

According to reports, Meta is “evolving” the program and will “stop extending new and renewed Reels Play deals for creators on Facebook and for US creators on Instagram at this time.”

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