Media Mogul Oprah Winfrey Invests in Dr. Barbara Sturm’s Science-Based Skincare Line — Retail Bum

Media mogul Oprah Winfrey has made an undisclosed investment in German skincare brand Dr. Barbara Sturm Molecular Cosmetics.

The skincare brand, specializing in non-surgical skin rejuvenation, launched initially on Net-a-Porter in 2014. Since then, its presence has grown across several retailers, including Nordstrom, Sephora, Bluemercury, Violet Grey, and Goop. It also recently opened two new spas in New York City.

According to reports, fashion designer Stella McCartney introduced Oprah to the brand, who sent her some of Dr. Sturm’s products. Oprah was so impressed with the products that she called Dr. Sturm directly to offer an investment, saying, “I want to invest in your company…that’s how good the products are.”

In a statement, Dr. Sturm expressed her gratitude for Oprah’s investment, stating that it is an honor and a testament to the quality of its anti-inflammatory, skin barrier-strengthening products. She also added that the investment would give the brand access to a broader audience, which would help the brand provide free science-backed skin education to everyone.

While Dr. Barbara Sturm’s privately held company typically does not disclose investors, private equity firm Vedra Partners and growth investment firms Stripes and Keyhaven Capital have all acquired stakes in its business in recent years. The brand reportedly makes $150 million in annual sales, and with Oprah’s investment, it is poised for even greater success.

Photo credit: Dr. Barbara Sturm

Originally published at https://retailbum.com on May 1, 2023.