Mars Wrigley Launches Twix NFT To Support Sustainability Goals

Mars Wrigley’s Twix is entering the non-fungible token (NFT) space with the launch of a Left Twix and Right Twix on NFT platform MakersPlace.

The blockchain-powered collectors’ pieces are seemingly identical but are actually different. They were designed in collaboration with artist YEAHYEAHCHLOE.

“As a brand that sees the uniqueness in everything, even things that appear to be the same, it was only natural for us to create NFTs to celebrate the joyful rivalry of Left TWIX and Right TWIX,” said Michelle Deignan, Mars Wrigley senior brand director. “We look forward to seeing which side will reign, all while creating better moments and more smiles in support of digital arts education.”

The limited-edition collection is expected to drop on MakersPlace on Wednesday, October 20, at 6:30 pm EST. It will be available for only 24 hours and is expected to go for $200. Both NFTs in the collection feature a gold-and-crimson chair, unique vertical-stripe banners, a celestial window view and tapestries.

Mars Wrigley plans to donate the net proceeds from the sale to an organization that supports digital arts education and supports its various sustainability goals.

Fans can preview the TWIX NFTs by visiting NF.TWIX.com. TWIX is also planning to showcase the NFTs at Candytopia in Atlanta on October 15 and 16, 2021, allowing fans to view the NFTs in person.

Originally published at https://retailbum.com on October 15, 2021.