Manolo Blahnik’s Immersive VR Showcase Celebrates Artisan Craftsmanship — Retail Bum

The luxury footwear and accessories label Manolo Blahnik is planning to commemorate the world of artistry and skilled craftsmanship by introducing a virtual room within its online archives.

Additionally, the brand plans to unveil an innovative multi-sensory experience at Xydrobe Mayfair later this month.

The online virtual experience titled ‘The Manolo Blahnik Archives: The Craft,’ available on the brand’s website, will highlight eight pivotal facets of the shoemaking process. It will provide insight into Blahnik’s creative journey, from initial sketches to the skilled craftsmanship that takes place in their Italian atelier.

“The development of this digital space has been a passion of mine for many years. To finally bring it to life in 2021 was a dream come true and now to be adding a further room this year, highlighting a key pillar of our business, is another milestone I’m incredibly proud of,” said Blahnik. “We hope to educate you on our wonderful and skilled craft of shoemaking and show you firsthand how our dedicated artisans bring Manolo’s iconic collections to life. Craftsmanship really is and always will be at the heart of everything we do.”