Macy’s Hires Target Exec To Lead Its Private Label Business

Macy’s has hired Target executive Emily Erusha-Hilleque as its new senior vice president to help develop the company’s private brands portfolio.

In her role, she will lead the retailer’s private brands design organization, including apparel, center core and home design, in addition to driving the company’s private brands strategy in collaboration with merchandising and sourcing teams.

“Emily is joining Macy’s at an exciting time in our transformation,” said Nata Dvir, chief merchandising officer of Macy’s. “We are building on our strong legacy to create a portfolio of private and market brands that are compelling, unique and appeal to both our current and future customers.”

“Establishing our private brand portfolio as our differentiator is a key tenet of the Win with Fashion and Style pillar of our Polaris strategy,” Dvir said.

“Emily brings leadership and expertise in creating industry-disrupting brands and driving successful product design and merchandising strategies. She has her finger on the pulse of the consumer and on trends. She will ensure that our private brands reflect our customers’ wants and needs across categories.”

Erusha-Hilleque brings nearly 22 years of experience working in a variety of merchandising roles at Target. For the last five years, she was focused on developing and launching Target’s Wild Fable private label that caters to young women and supporting collaborations with brands such as Levi’s, Christian Robinson and Lego.

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Originally published at https://retailbum.com on March 14, 2022.