Macy’s Appoints McKinsey Executive as Chief Customer and Digital Officer — Retail Bum

Macy’s, the US department store chain, has appointed Massimo (Max) Magni as chief customer and digital officer.

“I’m excited to welcome Max to Macy’s, Inc. He brings to the team an innovative, customer-led mindset that will help advance our digital business and strengthen our customer relationships. His passion for and experience with portfolio optimization, e-commerce, and digital analytics transformation makes him a great fit for the organization,” said Tony Spring, president and CEO-elect of Macy’s, Inc.

Starting August 21, 2023, Magni will report to Spring and be responsible for steering the strategy and vision for Macy’s digital enterprise, anchored in customer-centric approaches that leverage data and analytics to amplify experiences across various interactions.

Some key areas Spring will focus on include online retail sites, mobile applications, marketplace initiatives, and loyalty and gift registry schemes — all aimed at showcasing products and distinct encounters that offer customers a broader array of options, exploration, and inspiration.

Serving as the focal point of the customer journey, Magni’s team will facilitate personalized and convenient engagement across the digital platforms of both Macy’s and…