M&S Expands Fragrance Lineup With Estée Lauder — Retail Bum

Marks & Spencer is expanding its M&S Beauty collection with the addition of Estée Lauder fragrances to its lineup.

Starting on October 5, 2023, M&S.com will feature over 30 Estée Lauder fragrances, starting at just £25, encompassing collections like Beautiful, Bronze Goddess, and Pleasures for women and the Aramis range for men. Customers can enjoy the convenience of free next-day delivery or opt for click-and-collect at over 700 locations and select stores across the U.K.

“This is such an exciting partnership for Estée Lauder, to be entering into one of the U.K.’s most trusted high street stores, which is fast becoming the destination for beauty,” said Luke Evans, vice president and general manager at Estée Lauder. “We are thrilled to be able to offer M&S consumers the opportunity to shop Estée Lauder’s most iconic fragrances, both in-store and online. We want to make our fragrances accessible and for our carefully curated edit of fragrances to offer customers the opportunity to discover and re-discover scents to gift or self-gift all year round.”

The move aligns with the retailer’s ‘Brands at M&S’ strategy, which seeks to enhance customer experience by offering carefully curated third-party product ranges at affordable prices.