Louis Vuitton Signs J-Hope as Newest ‘House Ambassador’ — Retail Bum

Luxury fashion house Louis Vuitton has named Korean pop band BTS’ J-Hope as its latest ambassador.

“He is beloved by fans across the world for his upbeat energy, precise choreography and creative musical direction,” the company said in a statement. “With a positive on-and-off-stage presence, J-Hope continues to push artistic boundaries and inspire international audiences.”

J-Hope last served as the ambassador for the brand in 2021, along with the rest of his band, who were all seen in custom Louis Vuitton suits during the 2022 Grammy Awards.

And more recently, J-Hope was spotted in the front row for the fashion house’s menswear presentation on January 19, 2023, during Paris Fashion Week.

To celebrate the renewed partnership, Louis Vuitton has launched a series of editorial photos of J-Hope sporting their Fall/Winter 2023 collection, which includes a monogrammed print iridescent jacket, a denim hoodie and a cloud gray varsity jacket.

The news follows the appointment of music producer and streetwear entrepreneur Pharrell Williams as the creative lead for Louis Vuitton’s men’s department.

“Louis Vuitton is delighted to welcome Pharrell Williams as its new men’s creative director. His first collection for…