Louis Vuitton Hosts First Major Fashion Show in Seoul — Retail Bum

Luxury fashion brand Louis Vuitton showed its pre-fall collection for the first ever in Seoul, with model and “Squid Game” star Jung Hoyeon opening the show.

The show was held on the lower level of the 2,608 feet long Jamsu bridge over the Han River, with models strutting down the runway wearing clothes designed by Nicolas Ghesquière, who is the artistic director of women’s collections at Louis Vuitton.

Models were seen sporting slick windbreakers, striped suits, miniskirts, and chunky-heeled shoes while traditional Korean music played in the background.

Louis Vuitton’s decision to host its show in Seoul is part of its long-term partnership with Seoul’s government and the Korea Tourism Organization that is aimed at promoting the city. It is also in line with efforts by other European luxury labels, such as Dior and Valentino, which are all seeking to capture a larger share of the South Korean luxury market.

South Korean shoppers are today ranked among the biggest luxury spenders in the world, with per capita spending in 2022 reaching $325 — significantly higher than $55 in China and $280 spent in the U.S.

The booming luxury market in South Korea is proving to be a goldmine for several luxury labels. For example, Cartier’s parent…