L’Occitane Forays Into Virtual Shopping — Retail Bum

French beauty brand L’Occitane has embraced the digital realm with the introduction of an immersive virtual store experience that seamlessly blends the brand’s rich heritage and high-quality products into a captivating new environment.

In collaboration with Emperia, a virtual store developer, L’Occitane has launched an online retail environment to effectively communicate the brand’s narrative while enhancing brand engagement, fostering customer loyalty, and driving eCommerce sales.

“L’Occitane has always taken a customer-first approach to their products and customer experience,” said Olga Dogadkina, co-founder and CEO of Emperia. “The brand’s work with Emperia has resulted in this new virtual store which puts customers in control and at the center of their journey, adding a new layer of personalization and a dimension of interactivity to the online shopping experience, which immerses the shopper in the world of L’Occitane.”

The virtual space takes its inspiration from the picturesque region of Provence in France, inviting users to embark on an exploration reminiscent of the area. Through the use of virtual bicycles or hot air balloons, users can traverse various areas that beautifully capture the essence of the region.

Within this virtual experience, the brand showcases its signature products, encompassing skincare, fragrance, and body care. Users can immerse themselves in a wealth of engaging content, including videos, informative facts, and interactive elements, offering a comprehensive exploration of L’Occitane’s offerings.

Photo credit: L’Occitane

Originally published at https://retailbum.com on July 7, 2023.