Lifestyle Brand Parachute Appoints First Chief Financial Officer

Lifestyle brand, Parachute, has appointed Jeff Barker as its first chief financial officer (CFO).

Barker brings more than 20 years of experience leading strategic planning and financial operations at high-growth consumer brands, and a unique perspective that Parachute is looking to lean into as it accelerates its growth and expands into new domestic and international markets.

As the CFO of the company, Barker will lead all financial functions for Parachute and build out a team of financial professionals.

Barker’s appointment follows the company’s foray into new product categories, investment into new physical storefronts and its ongoing commitment to creating more sustainable materials and business operations.

“Jeff has proven himself to be an exceptional financial leader in the consumer goods space, and I am so pleased to welcome him to Parachute and our growing C-Suite team,” said Ariel Kaye, founder and chief executive of Parachute. “As a financial leader, Jeff has significant experience managing large, diverse teams, and has repeatedly demonstrated his ability to successfully set up companies for sustained profitable growth. Beyond financial acumen, he brings a deep understanding of business operations from his COO experience, which gives him a unique business perspective that will undoubtedly add value to our team. We are excited to have him on board.”

Before joining Parachute, Barker served as CFO and COO at JLab Audio, a company that specializes in making personal, high-performance audio devices. He has also previously served as the CFO at the TaylorMade Golf Company.

Parachute is an online multi-category home company based in Los Angeles that owns and operates 15 retail storefronts across the U.S. and Canada.

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Originally published at https://retailbum.com on March 15, 2022.