Lids To Open New Stores, Launches Site For Product Drops

The new website Lids Hat Drop is expected to drop two weekly releases with items generally ranging between $45 and $55.

The website’s first product drop will be a set of two New Era 59Fifty fitted style hats merchandized for various sports teams, including the Boston Red Sox, Houston Astros and Los Angeles Dodgers. The hats, which have been designed in collaboration with Casino Pack, are priced at $50 and they take inspiration from the design and colors of a traditional poker table and roulette wheel.

Lids is expected to drop more than 40 new products on the site over the next few months.

In addition to its new eCommerce offering, Lids has also revealed plans to expand its physical footprint by opening new brick-and-mortar locations. To date, Lids has roughly 2,000 stores in the U.S., Canada and the U.K.

In April 2021, the retailer partnered up with Designer Brands to sell licensed sports products to its Canadian stores for the first time in an effort to further expand across North America. Later in 2021, Lids launched its business in Europe with the opening of four stores in the London metropolitan area and an additional 100 stores planned in other new markets.

Originally published at https://retailbum.com on February 18, 2022.