Levi’s Hires Snap’s Marketing Chief — Retail Bum

Denim maker Levi’s has hired Snap’s marketing head, Kenny Mitchell, as its new chief marketing officer (CMO).

Mitchell brings more than 20 years of brand marketing experience, having previously worked for companies such as Gatorade and McDonald’s USA.

In his new role at Levi’s, Mitchell will be tasked with leading the brand’s marketing efforts, focusing on building denim leadership equity, cementing the company’s position as a lifestyle brand and growing market share.

“I have long admired the enduring global relevance of Levi’s as both a quintessential apparel brand and cultural icon,” he said. “It is an honor to be part of shaping the future of the greatest story ever worn.”

Mitchell will be reporting to Levi’s President, Michelle Gass. He replaces Karen Riley-Grant, a company veteran who left the CMO position in March this year.

“With Kenny onboard, I have full confidence in our ability to continue earning our place at the center of culture and building our global community of Levi’s fans,” Gass said in a statement.

Levi’s decision to hire the marketing head of a social media company follows a similar move made by Farfetch last week. The luxury eTailer announced that TikTok’s marketing head, Nick Tran, will be joining the company as its CMO.

Originally published at https://retailbum.com on April 24, 2023.