Le Tigre’s Strategy for Capturing Casual Footwear Market Share — Retail Bum

Modern consumers want to buy clothes and accessories that reflect their need for comfort, values, aspirations, and uniqueness.

Considering this, the intersection of casual aesthetics, comfort, and personalization signifies a fresh chapter in the fashion industry. One company that is actively adopting and integrating these principles to nurture customer loyalty and build a future centered around customer-centricity is Designer Brands.

In a conversation with Retail Bum, Mike Maloney, vice president and general manager overseeing Lucky Brand, Hush Puppies, Crown Vintage, and Le Tigre at Designer Brands, discussed the company’s strategic approach to meeting the growing demand for casual, comfortable wear. He also highlighted how harnessing insights and tapping into brand heritage can help create a compelling narrative and product that deeply connects with consumers.

“One of the big things is athletics and athleisure. It’s one of the largest opportunities in the marketplace,” said Maloney. “And when you look at our portfolio, that’s an opportunity we need to grow.”

Since the pandemic, comfort has become more than just a preference; it has become a necessity. That is particularly true for the footwear segment, which has seen an influx of sneakers…