Following the changing of its name from Fosun Fashion Group in October, Lanvin Group officially unveiled its new brand identity.
“We are excited to reveal Lanvin Group’s new brand identity, which reflects our ongoing development as one of the world’s fastest-growing luxury groups. Lanvin has always been synonymous with luxury fashion. This new identity speaks to our strong belief in authenticity, creativity, craftsmanship, innovation and inclusivity on a shared platform,” said Joann Cheng, Chairman of Lanvin Group.
The new brand identity seeks to express the company’s heritage and highlight its determination to be an innovator in the global luxury market.
As part of the overhaul, the company has rolled out a modernized logo and a new website. In addition, the Lanvin Group noted that it would focus on setting new standards and pushing boundaries through strategic investments and operational support for brands.
“We see tremendous potential for Lanvin Group and its growing portfolio of brands to expand as the global luxury industry continues to show robust growth, both in Western markets as well as the fast-growing China market,” said Cheng.
Lanvin Group’s portfolio currently includes French couture house Lanvin, Italian luxury shoemaker Sergio Rossi, Austrian skinwear specialist Wolford, American womenswear brand St. John Knits and high-end Italian menswear maker Caruso.