Kohler Appoints Chief Brand Officer — Retail Bum

Kohler, a global manufacturer of kitchen and bath products, has appointed Samie Barr as its chief brand officer.

In her new role, Barr is expected to fuel strategic acceleration for the company and further elevate the KOHLER brand globally across a diverse set of dynamic businesses. Barr will also run lead on all global creative, media and digital capabilities as well as brand experiences.

“Samie is an inspirational, high-performing leader who will help us continue to further enhance the creativity and impact of the Kohler brand,” said David Kohler, chair and chief executive officer of Kohler.

“She is a values-based leader known for building high-performing teams with an inspiring and inclusive style. Samie brings a deep understanding of global markets and has extensive experience in brand and business strategy, transformational innovation, digital leadership, and creative development for some of the world’s most loved and trusted brands.”

Barr brings more than 30 years of progressive consumer and retail experience in fast-paced, high-growth companies. Before joining Kohler, Barr was senior vice president of marketing at CB2, a Crate and Barrel Holdings division. Before that, Barr was vice president of global brands at Hyatt Corporation and spent 15 years at Starbucks Coffee Company.

According to a company press release, Barr will report to David Kohler and is expected to serve on the Kohler leadership team.

Photo credit: Kohler

Originally published at https://retailbum.com on December 8, 2022.