Klarna Rolls Out Ads Solution in International Markers To Boost Audience Engagement — Retail Bum

Global payment solution provider Klarna is amping up its arsenal of growth tools for retailers as it looks to expand beyond its core buy now, pay later (BNPL) business.

The Ads Manager, initially accessible in the United States, is now expanding its availability to Klarna’s retail partners in the United Kingdom and Sweden. This presents a fresh avenue for retailers in these markets to connect with Klarna’s extensive audience of 150 million highly engaged shoppers.

The offering provides brands with a streamlined and more effective approach to advertising, encompassing everything from ad creation and audience targeting to in-platform reporting for optimizing campaigns. It leverages information shared by consumers to deliver a more personalized shopping experience.

In contrast to platforms like Google and Facebook, where consumer intent spans general search queries, social interactions, music consumption, or job searches, Klarna’s consumer intent is specifically centered around shopping. This unique focus makes the Ads Manager an exceptionally potent platform for retailers to connect with shoppers precisely at the moment of purchase.