Kendra Scott Partners with the Museum of Ice Cream — Retail Bum

Jewelry brand Kendra Scott has teamed up with the Museum of Ice Cream for Valentine’s Day.

Through the “Sweet on You” campaign, the two brands are looking to create an experience that spreads joy and inspires humans to reimagine how they experience ice cream and jewelry.

“Our shared intention to spread joy and inspire wonder through creativity and thoughtful design make Kendra Scott a natural partner for Museum of Ice Cream,” said Maryellis Bunn, founder of the Museum of Ice Cream. “Our collaboration celebrates the universal power of both ice cream and jewelry, coming together to create a new experience for visitors and shoppers alike.”

For the campaign, the two brands are putting together an immersive, experiential retail component in Kendra Scott’s South Congress Flagship location in Austin, Texas, which includes a custom ice cream flavor, philanthropic give back, and more.

“As a brand that places emphasis on innovation and puts the customer experience first, we are so excited to partner with an unexpected brand such as Museum of Ice Cream,” said Tom Nolan, CEO of Kendra Scott. “It’s always our goal to show up in new places, spread joy to our customers, and give back.”