Karlie Kloss Invests in Premium Baby Care Brand Coterie — Retail Bum

Modern baby care brand Coterie has a new investor, supermodel and entrepreneur, Karlie Kloss.

“We are very excited to welcome Karlie into our Coterie family. As someone who values innovative products, we are honored to have Karlie on board as we take another step towards our mission of making parents lives easier,” said Frank Yu, CEO and founder of Coterie.

“We want to be change-makers for modern parents as they navigate their journey in their own way. As a parent herself, Karlie’s trust and support for our brand means a lot to us and our customers.”

Coterie was originally launched in 2019 with a mission to help parents and caregivers by creating innovative, high-performing clean products. Since its launch, it has expanded its product offerings to include baby wipes and diaper pants, a particularly popular product. It next has plans to introduce new parenting and baby products.

“As a mom, I’m always looking for products that meet the highest standards of quality and care for my son, and since I became a mom, Coterie is a brand that I have trusted and loved,” said Kloss. “To now have the opportunity to be a part of the Coterie family, bridging the gap between consumer and investor, makes my commitment to and adoration for this innovative brand even more special.”

To date, Coterie has reportedly sold more than 100 million diapers and raised $23.8 million in funding. Its products are available on coterie.com and other retail partners such as Whole Foods Market and Pottery Barn Kids.

Photo credit: Coterie

Originally published at https://retailbum.com on March 8, 2023.