Kanye West’s Yeezy Gap Hoodie Sells Out Hours After Launch

Just two hours after Gap began accepting preorders for the widely anticipated Yeezy hoodie, all adult sizes large and above were sold out.

The $90 hoodie is the second collaboration between the clothing giant and Kanye West’s fashion label. The launch of the hoodie was marked by a takeover of the Gap homepage, with Gap’s logo reimagined to show the letters YZY. Earlier in June, the Yeezy Gap line debuted a $200 recycled nylon jacket.

The hoodie is being offered in six colors and is expected to ship between two to eight weeks.

Gap and West signed a 10-year agreement in 2020 to design apparel for men, women and kids. The partnership brought together an iconic but struggling retailer, which recorded nearly $1 billion in Q2 last year, with West. The Yeezy brand is valued at $2.9 billion.

“The Yeezy design studio will develop the new line to deliver modern, elevated basics for men, women, and kids at accessible price points,” Gap noted in a press release earlier this year.

Under the terms, Yeezy will receive royalties and potential equity related to sales achievements.

Originally published at https://retailbum.com on October 1, 2021.