John Mayer And The Laundress Reunite For Capsule Collection

Fabric care company, The Laundress, has teamed up with Grammy Award-winning artist, John Mayer, to create a new capsule collection called Way Out West. The collection marks Mayer’s second collaboration with The Laundress.

The collection will launch on November 3rd, 2021 and is expected to include a laundry detergent and fabric freshener spray infused with a fine fragrance developed exclusively with Mayer for the collection.

“I first discovered The Laundress products over six years ago, and we aligned so organically on the philosophy that if you love fashion, you should be into fabric care,” said Mayer. “I find something so meditative about the process, which makes laundry day a very soothing ritual for me. Way Out West is an extension and embodiment of that passion, and I am so proud to introduce everyone to the new collection.”

Through the capsule, customers can expect exclusive formulas inspired by Mayer’s affinity for textiles, extensive vintage archive collection and love for taking care of his clothes. The fragrance blends rich and soulful notes of amyris, black pepper and neroli with the warmth of woody cedar, sandalwood and musk, which helps evoke warm, familiar feelings of home. Additionally, the bottles have been made of 100 percent post-consumer recycled plastic and feature a print from one of Mayer’s own garments.

“It’s rare to find a partner who is genuinely enthusiastic about fabric care, which is why our relationship with John works so well. He is truly passionate about caring for his wardrobe, whether it’s a t-shirt or a vintage sweater. So while the partnership seems unexpected, it is actually a natural and authentic one for us,” said The Laundress CEO Brendan Taylor.

Mayer originally teamed up with The Laundress in the fall of 2015 when he posted a video hand washing his favorite t-shirts in the sink of a New York City hotel with the brand’s all-purpose bleach alternative and signature detergent. From there, the duo looked to create his first collection with the brand, which launched in September 2016.

According to Mayer, his first collection, “Out West,” was inspired by his home state of Montana. For every product purchased from the collection, a donation will be made to the Montana Association of Land Trusts (MALT) and its conservation efforts. To date, The Laundress has donated more than $100,000 to MALT.

Way Out West is available exclusively at TheLaundress.com.

Originally published at https://retailbum.com on November 3, 2021.