John Legend And Our Happy Company Team Up For Social NFT Platform Launch
John Roger Stephens, better known as John Legend, has teamed up with Our Happy Company to launch a social platform that aims to enable creators to be discovered, monetize their work and engage with fans through NFTs.
The launch of the social platform, OurSound, comes at a time when interest in buying and using non-fungible tokens (NFTs) is continuing to gain steam every day.
“NFTs hold so much promise in ushering in the next generation of singers, songwriters, photographers, artists, and more,” said Legend, who has co-founded the platform with Kevin Lin, co-founder of Twitch, Matt Cheng, founder of Cherubic Ventures and Chris Lin, CEO of KKBOX.
“I helped found OurSong because I believe NFTs can change the way creators are discovered, improve how they serve their biggest fans, and reshape the industry as a whole. That starts with building a platform that serves all creators, whether they have one hundred fans or one hundred thousand.”
OurSound allows fans to buy NFTs and also enables creators to attach content and privileges to each NFT, including access to music, chatrooms and augmented reality experiences.
To drive engagement and boost its uniqueness quotient, OurSong will work to spotlight unique creators worldwide.
“NFTs can be so much more than a digital collectible,” said Kevin Lin, co-founder of Twitch. “OurSong is showcasing how the technology can be the next wave of change for digital interactions, content-driven communities, and so much more.”
The OurSong mobile app is available in English, Traditional Chinese, Bahasa Indonesia and Japanese languages on the Apple App Store and Google Play.
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