Jennifer Aniston’s Haircare Brand LolaVie Enters Ulta Beauty — Retail Bum

LolaVie, Jennifer Aniston’s haircare brand that focuses on plant-powered and scientifically advanced products, has struck a partnership with Ulta Beauty, the largest beauty retailer in the country.

This collaboration signifies LolaVie’s first foray into physical retail locations and now enables customers to explore and purchase the complete range of LolaVie products at all 1,350+ Ulta Beauty stores nationwide as well as on Ulta.com.

“The idea for LolaVie started years ago,” said Aniston. “We launched in 2021 and since then, the brand’s success has exceeded my wildest expectations! Now, we’re launching into Ulta Beauty, the largest beauty retailer in the U.S. I’m thrilled that more people can experience and witness the magic of LolaVie for themselves online at Ulta.com and now in-store!”

In September 2021, LolaVie debuted with the launch of its standout product, the Glossing Detangler. Since then, the product has secured several prestigious beauty awards. The brand also introduced its Restorative Shampoo and Conditioner on its first-anniversary last year, which is now one of its top-selling products.

In its search for the right retail partner, LolaVie prioritized the synchronization of strategic product launches and company values. With that in…