JamesAllen.com Debuts New Way To Design And Personalize Engagement Rings

Direct-to-consumer ( DTC) jewelry company, JamesAllen, has launched The Ring Studio, a new service that enables customers to design every aspect of their engagement ring without ever stepping foot in a store.

While the engagement ring company has always given customers the ability to design their ring from the comfort of their own home, The Ring Studio takes the experience a step further, giving customers full creative control. Customers can customize their ring’s setting, choose the metal and style for both the head and shank from anywhere, anytime and on any device.

The offering is aimed at meeting consumers’ growing demand for more personalized experiences regardless of whether they are shopping online or on their mobile devices.

“Our Millennial and Gen Z customers love customization in every aspect of their lives, including when it comes to choosing an engagement ring. Unlike years past, many couples today are opting to design the ring together and want to create something truly unique that will last a lifetime. Our customers have always been able to design their own rings, but now they will have even more control of the design process,” said Shannon Delany-Ron, CMO JamesAllen.com.

The Ring Studio is available now on JamesAllen.com.

Originally published at https://retailbum.com on August 11, 2021.