IPSY And Addison Rae Launch Limited-Edition Collection

Beauty subscription box service, IPSY, has just tapped TikTok star Addison Rae for a limited-edition collection of beauty favorites.

“I’m so excited to finally share that I’m the next curator! I love IPSY because we both believe in self-expression. Whatever inspires yours, I’m totally here for it,” Rae said in a statement.

“I can’t wait for you to see everything I picked for my Glam Bag X collab. I’m completely obsessed with throwback looks, so my Glam Bag X is like a trip back to the ’90s — but with a modern twist everyone will love. I included my favorite brands to help me show you my fave looks, products, and moments from the most epic beauty decade ever.”

The Glam Bag x Addison Rae includes a total of eight full-sized products valued up to $500, but it costs just $55. According to IPSY, five of the products in the kit will be tailored based on individual preferences via IPSY’s proprietary machine learning technology, IPSY Match, while the three other products can be chosen from a personalized assortment.

Some of the brand’s recipients can expect from the collection include PAT McGRATH LABS, STILA, ANASTASIA BEVERLY HILLS and KINSHIP, as well as bestsellers from Rae’s line, ITEM Beauty.

“With her unmatched self-confidence and genuineness, Addison has quickly become one of the biggest stars in the world, inspiring many others through her self-assurance and ability to be the best version of herself,” said Emine ErSelcuk, SVP of merchandising at BFA (Beauty For All) Industries, the owner of IPSY.

“At IPSY, our goal is to inspire self-expression — a goal we share with Addison — which is why we’re so excited to bring this fifth edition of our Glam Bag X to life for all Ipsters.”

The launch of the collection follows several other recent partnerships, including Patrick Ta, Khloe Kardashian, Halsey and Huda.

Glam Bag X is currently available as a quarterly upgrade for Glam Bag and Glam Bag Plus members and ships every three months. The full Glam Bag x Addison Rae collection will drop in February 2022 and members can reserve their spots for collection directly on the IPSY website.

Read More

IPSY Launches Limited-Edition Collaboration With Khloé Kardashian

--

--

--

Retail News and Analysis

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

5 Essential Online Marketing Avenues for Small Business

small business

Breaking Down the Magic of Marketing

Fellow Apes

The one secret you probably don’t know about Facebook Ads

2 Quick Tips on the Economy You Need to Know

No… your business doesn’t rely on Facebook. You’re just addicted.

SapioX is truly international

5 Digital Marketing Skills That Will Wow Your Clients (2022)

5 Digital Marketing Skills That Will Wow Your Clients (2022)

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Retail Bum

Retail Bum

Retail News and Analysis

More from Medium

Cloning of Minimalist website

4 Fab Superhero Cars Tees to Add To Your Graphic Tees Collection

Understanding the Metaverse and what the future holds for the digital space

How to Buy an NFT — For Beginners