IPSY And Addison Rae Launch Limited-Edition Collection

Retail Bum
2 min readJan 13, 2022

Beauty subscription box service, IPSY, has just tapped TikTok star Addison Rae for a limited-edition collection of beauty favorites.

“I’m so excited to finally share that I’m the next curator! I love IPSY because we both believe in self-expression. Whatever inspires yours, I’m totally here for it,” Rae said in a statement.

“I can’t wait for you to see everything I picked for my Glam Bag X collab. I’m completely obsessed with throwback looks, so my Glam Bag X is like a trip back to the ’90s — but with a modern twist everyone will love. I included my favorite brands to help me show you my fave looks, products, and moments from the most epic beauty decade ever.”

The Glam Bag x Addison Rae includes a total of eight full-sized products valued up to $500, but it costs just $55. According to IPSY, five of the products in the kit will be tailored based on individual preferences via IPSY’s proprietary machine learning technology, IPSY Match, while the three other products can be chosen from a personalized assortment.

Some of the brand’s recipients can expect from the collection include PAT McGRATH LABS, STILA, ANASTASIA BEVERLY HILLS and KINSHIP, as well as bestsellers from Rae’s line, ITEM Beauty.

“With her unmatched self-confidence and genuineness, Addison has quickly become one of the biggest stars in the world, inspiring many others through her self-assurance and ability to be the best version of herself,” said Emine ErSelcuk, SVP of merchandising at BFA (Beauty For All) Industries, the owner of IPSY.

“At IPSY, our goal is to inspire self-expression — a goal we share with Addison — which is why we’re so excited to bring this fifth edition of our Glam Bag X to life for all Ipsters.”

The launch of the collection follows several other recent partnerships, including Patrick Ta, Khloe Kardashian, Halsey and Huda.

Glam Bag X is currently available as a quarterly upgrade for Glam Bag and Glam Bag Plus members and ships every three months. The full Glam Bag x Addison Rae collection will drop in February 2022 and members can reserve their spots for collection directly on the IPSY website.

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