Impossible Foods Appoints First Chief Demand Officer — Retail Bum

Plant-based meat company Impossible Foods has appointed Sherene Jagla as its first chief demand officer.

“One of the reasons I was drawn to Impossible is the company’s focus on leading the category and commitment to creating delicious, nutritious, and sustainable food,” said Jagla. “Impossible has created a compelling brand with a strong product portfolio that’s primed for growth. I look forward to working closely with Peter and the Impossible team to build on this foundation.”

Jagla is recognized as a top consumer goods industry leader as she brings over 25 years of sales, marketing, and general management experience at Fortune 500 companies across the CPG and food and beverage industries. Most recently, Jagla served as the senior vice president and general manager at Newell Brands and was noted to generate $2 billion in business across 50 brands in 18 categories. Before Newell, Jagla led sales and brand innovation at Kellogg’s.

In her new role at Impossible Foods, Jagla is tasked with bringing the company’s sales, marketing, insights and product development teams under one integrated function in an effort to prepare the company for its next growth phase.

“Our next phase of growth requires tight integration across teams and disciplines, and Sherene knows how to do that and build organizations that scale,” said Peter McGuinness, president and CEO of Impossible Foods.

“She’s transformed complex organizations into high-performing businesses, and she has a deep understanding of the food and CPG space. I’ve no doubt her leadership will help transform Impossible into a household name.”

Impossible Foods recently also appointed Leslie Sims as its first chief marketing and creative officer and Noel Clarke as its new senior vice president of international business.

Photo credit: Impossible Foods

Originally published at https://retailbum.com on January 9, 2023.