IL MAKIAGE Valued At $1.5 Billion

Direct-to-consumer (DTC) beauty brand, IL MAKIAGE, closed a $130 million private funding round, bringing the company’s total valuation to $1.5 billion.

According to the beauty brand’s parent company, Oddity, the round was led by tech investor Thomas Tull, investment firm Franklin Templeton, Fidelity’s investment arm and venture capital firm First Light Capital Group. Prior to the latest investment round, L Catterton was the brand’s sole investor.

“We’re honored to partner with an amazing set of growth equity investors that share our view on the industry’s future and will support our efforts to become the digital beauty and wellness house of the future by continuing to disrupt additional sub-categories,” said Oran Holtzman, Oddity’s co-founder and chief executive, in a statement.

Oddity, a consumer-tech company that leverages data science, machine learning, and computer vision capabilities to deliver state-of-the-art online experiences for consumers, launched IL MAKIAGE in 2018. Since then, the online beauty brand has succeeded at converting millions of physical store shoppers.

In 2020, IL MAKIAGE started its global expansion efforts by launching in the U.K., Germany and Australia. A year later, IL MAKIAGE surpassed $260 million in revenue, according to Oddity. Following a successful year, the company plans to launch its second brand, SpoiledChild, next month.

Read More

Beauty Brand IL Makiage Digs Deep Into Personalization, Acquires AI Startup Voyage81

Retail News and Analysis

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

HOW TO PREPARE YOUR WORKFORCE FOR DIGITALIZATION AND INDUSTRY 4.0

Responding to Technological Trends in Digital Banking

CSR and it’s changing importance in the post Covid digital age

Foxtrot Raises $100M, Plans To Open 25 New Stores

Big Day For Phunware

Screenshot of Yahoo Finance showing some stats and a graph summarizing PHUN stock.

Maaike Steinebach Stresses Professionalism at the Forefront

Hotels, tapping into a safer, smarter stay.

Harnessing the Power of Community to Create a More Inclusive and Regenerative B Economy

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Retail Bum

Retail Bum

Retail News and Analysis

More from Medium

Fifteen seconds

How Often Should Hijama Cupping Therapy Be Applied On A Person?

Spiritual Mindfulness

Could the Irish dairy industry be more “green” just by grazing differently?