Hugo Boss Expands Into Equestrian Apparel — Retail Bum

Hugo Boss is gearing up to enter the world of equestrian clothing with the launch of an upcoming line under the Boss brand.

The Boss Equestrian collection offers a fusion of fashionable lifestyle choices catering to both men and women. It has been designed, manufactured, and distributed by Bold Equestrian Ltd., Hugo Boss’ Switzerland-based licensing partner for equestrian wear.

Completing the collection will be a curated assortment of horse accessories, all adorned with the brand’s distinctive colors of black, white, and camel.

That said, the upcoming spring/summer 2024 collection is poised to introduce an extended spectrum of colors.

In an official statement, Daniel Grieder, the CEO of Hugo Boss, associated the brand’s expansion in the equestrian product category with Boss’ all-encompassing 24/7 lifestyle philosophy. This strategic move aligns with the brand’s premium image and its pursuit of ventures that seamlessly resonate with its positioning, he said.

“The new Boss Equestrian license strengthens our sports offering while increasing the brand’s visibility and relevance for female customers and male equestrian fans alike,” said Grieder. “With Bold Equestrian, we have found the right partner, with an experienced team, to enter the equestrian…