How Curated Assortments and Wholesale Are Driving True Religion’s Comeback — Retail Bum

Retail Bum
4 min readNov 28, 2023

In today’s dynamic world of retail, where macroeconomic challenges and fickle consumer whims are playing the lead roles, can True Religion jeans, once the rock star of premium denim, stage a comeback and dominate the scene again?

Founded in 2002 by Jeffrey Lubell, True Religion quickly gained popularity for its…

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