HomeGoods Ditches the Digital Cart, Shifts Focus to In-Store Retail — Retail Bum

Off-price retailer HomeGoods has shut down its online store just two years after expanding into the eCommerce realm.

The company’s online store offered a variety of bath, bedding, and kitchenware products, as well as pet care items and seasonal home decor pieces — much like its physical stores. Its online experience was designed to serve a complimentary experience to its physical locations, giving shoppers the ability to “pair in-store purchases with online finds to bring their vision to life.”

Unfortunately, the TJX-owned brand’s online store failed to gain traction with shoppers, with eCommerce sales continuing to represent a minuscule share of its net sales.

“Our HomeGoods e-commerce site, homegoods.com, represented less than 1% of HomeGoods net sales for fiscal 2023 and fiscal 2022 and did not have a significant impact on year-over-year segment margin comparisons,” the company noted in its March 2023 10-K filing with the U.S. Securities and Exchange Commission.

Why checking out of eCommerce makes sense

Customers revel in the thrill of discovery as they explore the well-curated aisles, brimming with a diverse and ever-changing selection of products at stores like HomeGoods.