Harpoon Launches Into New Territory With THC-Based Beverage — Retail Bum

New England’s Harpoon Brewery has launched its first THC-based beverage called Rec. Weed.

The beverage offers a clean, crisp taste and has 5 milligrams of THC, passionfruit puree, green tea, and hops with only 25 calories and 3 grams of sugar per can. The beverage has been made in partnership with Massachusetts’ Novel Beverage Company.

“The adult beverage space is constantly evolving. With THC now legalized in states across much of the country — especially here in the Northeast — we saw not only high demand for a THC-based beverage but an opportunity to experiment in a way that would uniquely leverage our strengths in the beer world,” said Dan Kenary, CEO and co-founder of Harpoon.

“We knew we had to find the right partner to help craft Rec. Weed and Novel Beverage Co.’s vast knowledge of the industry and strong New England roots made them the ideal team to work with on this release.”

To create Rec. Weed, Harpoon Brewery and Novel Beverage Company utilized a process similar to brewing a session ale but without fermentation, meaning it has no alcohol content.

The launch of Rec. Weed follows Harpoon’s parent company, Mass. Bay Brewing Company, foray into marijuana-inspired products, with the first being Long Trail’s CBD…