H&M and Mugler Unite for New Collaborative Collection — Retail Bum

The collaboration between H&M and Mugler was reportedly in talks before Manfred Thierry Mugler’s passing in January 2022.

The collection is available online and in select stores featuring Mugler’s gender-fluid philosophy that emphasizes adaptability and inclusivity.

The collection incorporates men’s and women’s clothing and accessories, all highlighting the Mugler style. It showcases a dynamic exhibition of Mugler’s contemporary universe and the inventive approaches implemented by Mugler’s creative director Casey Cadwallader to update the brand’s aesthetic, making it more contemporary and alluring to a younger demographic.

The primary goal of the collection is to unify the fashion brand’s past, present, and future by highlighting renowned Mugler styles and trademarks.

“We are proud to celebrate the legacy of Manfred Thierry Mugler with this collection. We were all honored to get to know Manfred, and it feels very special that he was involved at the initial stages together with Casey and the house of Mugler,” said Ann-Sofie Johansson, creative advisor at H&M.

“Casey has done such an incredible job at paying homage to history and to the archive while making the collection totally contemporary. Under him, Mugler has become one of the…