Glossier Expands to Sephora US and Canada — Retail Bum

Glossier is introducing its products to more than 600 Sephora store locations across the United States and Canada, as well as online and on the Sephora app.

Customers can expect all the Glossier staples and upcoming launches to be available at Sephora. They will also be able to partake in Sephora’s Beauty Insider program, gaining access to new perks and points.

The move to partner with Sephora follows increased demand from Glossier customers, and according to the beauty brand, the partnership with the retailer felt like a natural fit due to their commitment to the community.

“Glossier is built on community, and Sephora is not only an iconic global retailer but also embodies our commitment to community,” said Glossier Chief Executive Officer Kyle Leahy.

“It is a beauty destination and the perfect partner for Glossier’s first-ever retail relationship. We both strive to celebrate the joys of beauty discovery, and it’s where so many of our customers are already shopping. Before this collaboration was even announced, Glossier was one of the most searched brands on Sephora.com.”

Glossier noted that the team-up with Sephora will unlock greater accessibility to its products, giving Glossier loyalists and new customers the option to try and buy.