Gap To Shutter All Stores In The U.K. And Ireland

Gap is planning to shutter all of its company-owned Gap and Gap Outlet stores in the U.K. and Ireland as part of its effort to revamp its operations.

The company, which has held its business in the U.K. since 1987 and in Ireland since 2006, plans to wind down its stores in a phased manner between the end of August and September this year. The company still plans to maintain its eCommerce business in both countries, however.

“In the United Kingdom and Europe, we are going to maintain our Gap online business,” the company said. “The e-commerce business continues to grow and we want to meet our customers where they are shopping. We’re becoming a digital-first business and we’re looking for a partner to help drive our online business.”

The company’s decision to shutter its brick and mortar stores marks a shift in its strategy outside the U.S. market. Instead of focussing on running physical stores abroad, the company is looking to licensing deals and is turning to partners that can help oversee its international footprint, Retail Dive reported.

The company has, for example, worked out a licensing deal with Italian eyewear brand De Rigo to sell Gap-branded prescription wear and sunglasses. The company has also partnered with rapper Kanye West to launch a new Gap-branded YEEZY line.

Meanwhile, in France, the company is negotiating with apparel retailer Hermione People and Brands to take over its French business.

The company sees the franchise model as key to its long-term success abroad. Last week, the company called its franchises “a strong and cost-effective way to amplify the brand in international markets.”

Gap currently works with partners in 35 countries with more than 460 stores, 14 standalone eCommerce sites and 160 multi-channel or pure-play eCommerce sites.

Originally published at https://retailbum.com on July 6, 2021.

Retail News and Analysis

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

PM-International review is it worth joining?

How customer obsession drives innovation at Amazon

Ubex Treading China

ZTE has created a company to monetise its patents

Chargehound Automates American Express Chargebacks

Your Online Shopping Has a Startling Hidden Cost

Facebook Is Not Trying to Compete with Netflix

“MYTHS VS FACTS”-dropshipping business myths exposed…

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Retail Bum

Retail Bum

Retail News and Analysis

More from Medium

To Gantt or Not to Gantt, That Is A Very Good Question

Order to Chaos and other assorted goals by consolidating everything into a modified Gantt chart.

Nurturing collectives — Lessons on love and holding space

Trikafta Fog: The Only Way Is Through

The butterfly effect of our consumption habits