GANNI Launches New Omnichannel Retail Experiences Across Physical Stores

Danish fashion brand, GANNI, has partnered up with omnichannel-as-a-service provider, NewStore, to improve the shopping experience for its customers across its physical store locations.

“With NewStore, GANNI now offers a truly global, modern shopping experience,” said Anders Lindberg Madsen, product owner of GANNI’s Unified Commerce Platform.

“The platform is not only the lightest tech stack I’ve ever seen for retail, but also the most powerful. If we want to spin up a new store, we can do it with just a box of iPhones. It’s practically unheard of.”

By leveraging clientele data, GANNI will be able to view customers’ past purchase history across channels and countries, enabling them to offer a better overall shopping experience. GANNI employees will also be able to access customer, order, and store inventory information all in a single view, process in-store and endless aisle transactions anywhere on the store floor through mobile point-of-sale (mPOS) capabilities.

Additionally, GANNI associates will be able to fulfill buy-online-pickup-in-store (BOPIS) orders using iPhones.

“NewStore now has customers operating in more than 55 countries. Brands such as GANNI leverage NewStore to ensure seamless omnichannel wherever they operate globally,” said Stephan Schambach, founder and CEO, NewStore. “By replacing its existing tech stack with our platform, GANNI’s store associates have real-time customer, order, and inventory data at their fingertips, enabling them to create amazing shopping experiences everywhere.”

GANNI is a Danish fashion brand that offers a Scandi 2.0 sense of style. It was originally founded in 2009 and it sells apparel and accessories in more than 600 luxury retail stores, including 24 of its own concept stores located across the United States and Europe.

Originally published at on March 17, 2022.




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